In a significant move, Tata has reaffirmed its position as the title sponsor of the Indian Premier League (IPL) with a groundbreaking agreement spanning five years. The Board of Control for Cricket in India (BCCI) has solidified its alliance with Tata, marking a historic moment in IPL history with a staggering sponsorship deal valued at Tk 2500 crore.
In a significant move, Tata has reaffirmed its position as the title sponsor of the Indian Premier League (IPL) with a groundbreaking agreement spanning five years. The Board of Control for Cricket in India (BCCI) has solidified its alliance with Tata, marking a historic moment in IPL history with a staggering sponsorship deal valued at Tk 2500 crore.
This unprecedented amount for a title sponsorship reflects Tata's commitment to and investment in Indian cricket. The new agreement surpasses any previous records set for IPL title sponsorships. Tata Group had previously held the title sponsorship for the 2022 and 2023 seasons, extending its support to the Women's Premier League as well. Despite Aditya Birla Group's willingness to match the financial commitment, Tata's continued partnership with the BCCI underscores the strength of their longstanding association.
In an unparalleled development, the BCCI is set to receive a staggering Rs 48,000 crore from IPL broadcasting between 2023 and 2027. This colossal sum positions IPL as the highest-earning franchise in the global sports arena, further elevating its status in the cricketing landscape.
Like
Dislike
Love
Angry
Sad
Funny
Wow
Comments 0